Mark Rothko by Annie Cohen-Solal

Author:Annie Cohen-Solal
Language: eng
Format: epub
Publisher: Yale University Press
Published: 2015-06-08T16:00:00+00:00

10

From a Luxury Skyscraper to a Medieval Chapel—The First Anchoring in Britain: 1958–1960

Rothko really loved England, and his affection for us and our foibles was so candid and unaffected that it took some time to realize that he was not joking, for even the inconveniences of English life for Rothko had a certain charm.

—Bryan Robertson

“PARK AVENUE to Get New Skyscraper,” the New York Times announced on July 13, 1954. “Seagram plans a gleaming 34-story headquarters. The move is a pledge of faith in the growing prosperity of the American economy,” Seagram & Sons, Inc.’s president, Frank R. Schwengel, announced.1 “With Victor A. Fischel, president of Seagram-Distillers Corporation, he joined in announcing plans for the construction of a $15,000,000 thirty-four story headquarters building on the east side of Park Avenue from Fifty-second to Fifty-third Streets. . . . Speaking at a meeting of 700 sales and distribution personnel of Seagrams and its subsidiaries at the Waldorf-Astoria Hotel, Mr. Schwengel said: ‘Major depressions are a thing of the past. Despite great maladjustments due to war and continuing political uncertainties, business activity in the United States has remained near its highest levels, except for minor and temporary declines’. . . . Increasing population, more and bigger families, more job opportunities, advancing technology including atomic power, would all unite, he said, to provide a 500-billion-dollar annual total of goods and services in this country.”2

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